Crave Responsibly

Turkey Hill had recently launched a premium late night line of ice cream and prompted our class to create a pitch for a new campaign related to this new line of flavors. Out of the things they’d brought up as possibilities, the fact that Turkey Hill used almost entirely renewable energy had really caught my team’s attention, as this isn’t something often advertised. Working with this idea, we created Crave Responsibly, a Turkey Hill campaign that raised awareness for the company’s commitment to green energy.